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Digital Marketing
What is the Purpose of a Digital Marketing Course?
The primary aim of this Digital Marketing (DM) course is to equip participants with the essential skills and knowledge needed to succeed in the digital marketing landscape. Given the vast nature of digital marketing, the course objectives can be tailored to fit specific curriculum needs.
Digital marketing involves using the internet and digital technologies to promote products and services. In today’s digital age, this approach is vital for brands. If business owners or organizations do not effectively harness the power of digital marketing, they may struggle to achieve their marketing objectives.
Moreover, implementing digital marketing offers several benefits, including empowering consumers, increasing convenience, fostering brand loyalty, and establishing a strong brand presence—all in a cost-effective manner. From a brand’s perspective, a well-executed DM strategy can yield positive results. Additionally, digital platforms, especially social media, allow brands to express their identity through diverse content. Furthermore, a sustainable strategy can also significantly enhance brand loyalty.
In a competitive online marketplace, it is essential for brands to understand the unique attributes of their products or services and adopt the right strategies for introduction and promotion.
What are the goals?
The overarching goal of this DM course is to provide you with the knowledge and skills necessary to effectively market products and services in today’s digital environment.
Enhance Marketing Skills:
Specifically, the course covers a variety of effective digital marketing techniques, including content marketing, social media strategies, search engine optimization (SEO), email marketing, and more.
Adapt to Digital Trends:
As marketing evolves with technological advancements in social media, this course will keep you updated on the latest trends and innovations in digital marketing.
Increase Brand Visibility:
By employing effective digital marketing strategies, you can boost brand recognition and improve your business’s visibility to your target audience.
Campaign Management:
In addition, you will learn how to plan, execute, and analyze digital marketing campaigns effectively.
Drive Traffic and Generate Leads:
With the right strategies, you can attract more visitors to your website or landing pages and convert them into potential customers.
Online Business Transition:
If you own a brick-and-mortar business and wish to expand online, this course will provide you with the strategies and techniques needed for a successful transition.
What you will learn:
Introduction: Digital Marketing overview
- DM Fundamentals
- Market Research & Design Thinking
- Online Marketing Channels
- Organic vs. Paid Channels
- Social Media Marketing
- Search Engine Optimization (SEO)
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- SEO Introduction
- Keyword Anatomy
- Keyword Research
- Keyword Planner
- On-Page and Off-Page SEO
- Google Search Console
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- Working with Google Ads
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- Overview and Preparation
- Bidding Strategies
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- Search Engine Marketing (SEM)
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- Keyword Research
- Campaign Setup
- Metrics & Campaign Analysis
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- Google Analytics
- Facebook Ads
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- Introduction and Preparation
- Dashboard Use
- Strategy and Policy
- Campaign Objectives and Audience Targeting
- Campaign Structure and Optimization
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- Instagram Business
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- Introduction and Preparation
- Dashboard Use
- Strategy and Policy
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